Digital Marketing

by Initiate Demand

Let us take care of your digital marketing, while you run your business.

  • Social Media
  • Promotion
  • Websites
  • Content
  • Apps

WHAT we do

We dig deep into your business and solve problems. We provide strategic guidance for digital marketing, technical implementations, roadmap development, and business decisions that lead to innovative solutions that scale. We can build your website, direct your social media, write your content, compose emails, manage paid online ads, use text messaging, and much more...

HOW we do it

We work with creativity, but not just related to digital marketing. We carry projects across multiple disciplines. Working together with our clients as true partners in a collaboration process. We couple our expertise in technology and user experience design to yield results.

WHO we work with

We work side by side with you through the project lifespan, taking advantage of our diverse experience in various industries: Real Estate, Charities, Logistics, Manufacturing, Retail, E-Commerce, and Specialty Services. Our integrated digital marketing approach is tailored to meeting the exact needs of your business.

WHY we succeed

Initiate Demand was formed with strong community values, we attempt to help people in many ways: from remodeling homes, hiring those who need a hand up, or just opening a door for someone, we believe in the strength and ability of everyone. Now it is time for you to believe in it yourself.

WHEN we began

Since 2007, we have been an instrumental force in digital marketing. We continually seek ways to ensure our client's success with our core skills

Social Media

  • Social media is an integral part of daily life for millions of people around the world. With such a diverse and expansive audience, it’s not surprising that social media has become an invaluable digital marketing tool for businesses.

    Social media is important

    Today, social media is one of the best tools to connect directly with customers. With over 85% of American consumers using social media, you can’t afford to be invisible. Active, interesting social media profiles build consumer trust and humanize your brand.

    Start a conversation with prospective customers. Nurture the relationships you have with existing customers.

    Social media takes time and expertise

    Social media is much more than posting to an account. Content, posting times and platform optimization require experience to get right. Our content creators know what your audience wants to see, and when and where they want to see it.

    Let us take care of engaging your audience, while you run your business.


  • Digital marketing truly has revolutionized the way we reach people. Even though it’s better, faster and more affordable to advertise in the internet age, some of the old rules still apply.

    One of those rules is that you need to know who your target customer is and choose the right marketing channels to reach them. Pay-Per-Click ( PPC ), Google, Facebook, Instagram and more.

    Even now, when launching an ad campaign takes a few clicks and a credit card, the wrong choices can cost money and turn what might have been a great idea into a dismal failure.

    Let us take care of targeting your audience while you run your business.


  • We build beautiful websites that attract and convert leads, customers, engagement, and fans. Our responsive websites and SEO optimization techniques ensure your target audience finds you when they need you and likes what they see.

    A well-maintained website can help you gain a competitive digital marketing advantage in your industry and improve your business image. Developing your web site offers many benefits including helping you get more leads and prospects, increase sales, enhance your professional brand, and improve your customer service.

    Let us take care of your virtual location, while you run your business.


  • Email, newsletters, articles and blog posts remains one of the best ways to initiate and maintain contact with customers. Well-designed, relevant content earn your brand a treasured spot in hundreds of inboxes.

    Content is important.

    Content marketing is the most cost-effective sales driver in the digital marketing world.

    Content creation takes time and expertise.

    Running a business leaves you with little time to write, design, send and manage effective content. Our content marketing professionals know how to craft quality content filled with relevant information and delivered directly to your customers.

    Let us take care of targeting your audience while you run your business.


  • We create beautifully designed, highly usable, secure and scalable mobile software to drive buy-in from users and revenue for your business.

    We build custom mobile apps for both iOS and Android mobile platforms. Our range of mobile app services comprises a defined process of strategy consultation, mobile app UI/UX design, code engineering, mobile app testing and publishing.

    Let us build an app for you

Over 13 years of Digital Marketing excellence

Real Estate

  • Remax, Shorewest, Restaino Homes, SkyClose, and a plethora of agents


  • Tiger Direct, Backcountry, Tire Rack, Infinity Instruments, Full Circle Supply, Rosary Key, Gray Horse, The Board Store...


  • Mozilla, GE Security, Centurylink, Simple Guardian, and confidentially more


  • American Bar Association, Wisconsin State Bar & numerous law firms


  • Global Groundwork, First Free, Forest Lakes District, Hearts at Home, and so many more great ministries


  • Multistack, Fastenal, Grainger, Dairyland, Inmate Storage, BF Goodrich, and the list goes on and on...


  • State Farm, American Family, and numerous independent agents

Sports & Entertainment

  • Johnson Outdoors, La Crosse Spartans, Offroad Guides, I4WDTA, Expedition Outfitters, and plenty of more fun


  • As of 2013, we no longer accept political clients

Ready to be our next client?

Contact info

  • Email: contact (at)
  • Phone: 608.406.4280

  • Initiated Demand
  • Digital Marketing
  • 3600 Hwy 157
  • Suite 204
  • La Crosse, WI 54601