Digital Marketing

We focus on building a strong presence and presenting it to the right audience, at the right time.

  • Web Development
  • Digital Marketing
  • Storytelling
  • Design

WHAT we do

We dig deep into your business and solve problems. We provide strategic guidance for digital marketing, technical implementations, roadmap development, and business decisions that lead to innovative solutions that scale. We can build your website, direct your social media, write your content, compose emails, manage paid online ads, use text messaging, and much more...

HOW we do it

We work with creativity, but not just related to design. We carry projects across multiple disciplines. Working together with our clients as true partners in a collaboration process. We couple our expertise in technology and user experience design to yield results.

WHO we work with

We work side by side with you through the project lifespan, taking advantage of our diverse experience in various industries: Real Estate, Charities, Logistics, Manufacturing, Retail, E-Commerce, and Specialty Services. Our integrated approach is tailored to meeting the exact needs of your business.

WHY we succeed

Initiate Demand was formed with strong community values, we attempt to help people in many ways: from remodeling homes, hiring those who need a hand up, or just opening a door for someone, we believe in the strength and ability of everyone. Now it is time for you to believe in it yourself.

WHEN we began

Since 2007, we have been an instrumental force in digital marketing. We continually seek ways to ensure our client's success with our core skills

Web Development

Digital Marketing

  • Advertising campaigns focused on digital and social content using targeted Pay-per-click (PPC), email and SMS (texting) advertising are tools to increase your targeted focus. We develop strong marketing strategies to get results. Click For Package Information


  • Branding is a concept that extends far beyond the marketing of your business name and includes vision, tone and voice of your brand. Your company's brand represents your market identity—who you are, what you do, what kind of quality you provide, your reputation for trustworthiness, and more. We use tested media and communications planning to develop strong brands. Click For Package Information


  • Whether your goal is increasing brand recognition, igniting your community, or simply attracting more likes and followers to your social media accounts, we will develop a custom social media strategy that's right for you. Click For Package Information

Over 12 years of experience

Real Estate

  • Remax, Shorewest, Restaino Homes, SkyClose & many others


  • Tiger Direct, Backcountry, Tire Rack, Infinity Instruments & many others


  • Mozilla, GE Security, Centurylink, Simple Guardian & many others


  • American Bar Association, Wisconsin State Bar & others


  • Global Groundwork, First Free, Forest Lakes District, Hearts at Home, and many more

Supply & Manufacturing

  • Multistack, Fastenal, Grainger, Dairyland & others


  • State Farm, American Family & many independent agents

Sports & Entertainment

  • Johnson Outdoors, La Crosse Spartans, Offroad Guides, I4WDTA & many others

Ready to be our next client?

Contact info

  • Email: contact (at)
  • Phone: 608.406.4280

  • Initiated Demand
  • Digital Marketing
  • 2600 Hwy 157
  • Suite 204
  • La Crosse, WI 54601