your digital consultancy

We focus on building a strong presence and presenting it to the right audience, at the right time.

  • branding | websites
  • social media | PPC
  • email |SMS | SEO

WHEN we began

We have been an instrumental force in digital marketing since 2007. We continue to seek ways to ensure our customers success. In 2018, our clients realized an increase of over 250% in online sales!

WHAT we do

We dig deep into your business and solve problems. We provide strategic guidance for digital marketing, technical implementations, roadmap development, and business decisions that lead to innovative solutions that scale.

HOW we do it

We work with creativity, but not just related to design. We carry projects across multiple disciplines. Working together with our clients as true partners in a collaboration process. We couple our expertise in technology and user experience design to yield results.

WHO we work with

We work side by side with you through the project lifespan, taking advantage of our diverse experience in various industries: Real Estate, Charities, Logistics, Manufacturing, Retail and Specialty Services. Our integrated approach is tailored to meeting the exact needs of your business.

WHY we succeed

Initiate Demand was formed with strong community values, we attempt to help people in many ways: from remodeling homes, hiring those who need a hand up, or just opening a door for someone, we believe in the strength and ability of everyone. Now it is time for you to believe in it yourself.


  • Branding is a concept that extends far beyond the marketing of your business name. Your company's brand represents your market identity—who you are, what you do, what kind of quality you provide, your reputation for trustworthiness, and more. We develop strong brands. Click For More

Social Media

  • Whether your goal is increasing brand recognition, igniting your community, or simply attracting more likes and followers to your social media accounts, we will develop a custom social media strategy that's right for you. Click For More

PPC | email | SMS

  • Pay-per-click (PPC), email and SMS (texting) advertising are tools to increase your targeted focus. Allowing you to initiate demand for your products and services. We develop strong strategies to get results. Click For More


  • We build beautiful websites that attract and convert leads, customers, engagement, and fans. Our SEO optimization techniques ensure your target audience finds you when they need you and likes what they see. Click For More

Over a decade of experience

Ready to be our next client?

Contact info

  • Email: contact (at)
  • Phone: 608.406.4280

  • Initiated Demand
  • Digital Marketing
  • Suite 697
  • 1111 Linden Dr.
  • Holmen, WI 54636