We focus on building a strong online presence and presenting it to the right audience, at the right time.

  • Web Design
  • Social Media
  • Crowdfunding
  • Startup Incubator
  • App Development

We are entrepreneurs, online and offline.

We serve people in many industries and occupations, such as: real estate, government, construction, publishing, advertising, government, manufacturing, hospitality, retail, specialty services, medical, and agriculture.

How we got here

Trial and Error, sounds easy, but it is not. Learning from our experience and moving forward in productive ways can challenge even the smartest of people. We have been involved in small businesses to large companies. Worked as clerks, dishwashers, executives and everything in between. We encourage people to volunteer in their communities, shovel neighbors' driveways or mow their lawns, not for recognition, but to give someone a break from the tasks at hand.

Community Outreach

Initiate Demand was formed with strong Christian values, we attempt to help people in many ways: from remodeling homes, hiring those who need a hand up, or just opening a door for someone, we believe in the strength and ability of everyone. Now it is time for you to believe in it yourself.


Initiate Demand was formerly know as, and still maintains the corporate name Rout, Inc.

We diligently worked on re-branding ourselves. From struggles with domain squatters to brilliant simplicities... Give us a shout and we would be happy to share the stories with you.

Web Design

  • The world looks to the Internet for entertainment, news, information, shopping, and more.... It has become important that your company distinguishes itself from the millions of websites currently found on the Internet. You need to communicate your mission, vision and values through an online presence, including your website and online marketing efforts.

    Our team of professional Internet Marketing designers, graphic artists and application developers will provide complete solutions for your company. Whether you need one page or an integrated eCommerce solution, we can design, develop and host your Internet presence.

    Our internet marketing expertise provides you an edge in website design and development. A great web site design will gain more visibility in search engines and add to your bottom line. We design many types of websites and to meet everyone’s needs. Anywhere from a basic template, to a complete state-of-the-art website with video or flash - we do it all!

Social Media

  • The increasing importance of Social Media in every day communication has created a new world of opportunities for businesses to connect with their customers. Using Social Media properly can revolutionize your in-bound marketing strategy. We establish and execute the kinds of Social Media Marketing campaigns that create customer engagement and result in real profit.

    We meticulously track key performance indicators of a social media campaign while keeping the “social” aspect of social media marketing in mind. A great social media strategy isn't just about numbers and measurable factors – it's about relationships. We view social media marketing as not simply a method of promotion, but a vital channel for customer service. Interaction through social media encourages a genuine connection between a brand and its customers.

    Whether your goal is increasing brand recognition, igniting your community, or simply attracting more likes and followers to your social media accounts, we will develop a custom social media marketing strategy that's right for you.


  • Our track record with fully-managed crowdfunding marketing campaigns is on the rise and something you will not get with most other "Kickstarter Consultants".

    We are with you from the beginning to the end, executing our Stepped Crowdfunding Marketing Strategy that's built upon years of experience to successfully create Kickstarter and Indiegogo campaigns.

    Our complete crowdfunding marketing strategy begins with the foundation of setup, then to graphic design, copy-writing, audience targeting, social media, crowdfunding pr, launching your campaign on Kickstarter or Indiegogo and then to post-Kickstarter eCommerce and retail.

Startup Incubator

  • Our Startup Consulting is designed to help entrepreneurs, innovators, startups, and incubators launch new businesses, enter new markets, commercialize breakthrough ideas, or simply to think “bigger” about future opportunities.

    Providing management consulting expertise, we help to build a collaborative network of partners—all with the courage to take a risk and the determination to succeed.

    Our clients and the startups we guide all benefit from the insights and innovations that emerge from these collaborations.

App Development

  • Our team is armed with experience and expertise to understand every company’s business needs. We waste no time in finding the optimal technical solutions for mobile app development that will increase your productivity and efficiency.

    Our clients benefit from highly capable third-party service providers who understand app development technology perfectly, and help them in achieving a broad, holistic understanding of their enterprise’s current and future possible needs.

    Our app developers and designers have extensive knowledge in what methodology, platforms and tools to use for creating flexible mobile applications. The mobile application development we provide supports any virtual platform, operating systems and devices.

Contact info

  • Email: contact (at)
  • Phone: 608.317.4378

  • Initiated Demand
  • PO Box 697
  • 1111 Linden Dr.
  • Holmen, WI 54636